Plataforma Uma

In a world obsessed with the end, where the fear of death and collective catastrophe has already been normalized by many, where extinction is taken as the next experience of the beautiful, or even the sublime, we are now confronted with another kind of fear – that of the beginnings. A multidisciplinary group of creatives (curators, architects, programmers, marketeers, among others) comes together to design a theme park that allows you to experience the adrenaline rush of the beginning in a controlled way, a simulacrum of what could be in real life, if everything went well. In this encounter, the park is designed, hypotheses are tested, and roleplays of possible beginnings are made in an immersive context. It is defined what will be this theme park that should be able to ensure that the deepest initiatory desires of visitors can be realized, even for brief moments. — Plataforma UMA